i am so excited about martika's new song,"flow with the go".
not since prince's most beautiful girl in the world have i seen anything to compare this with.
the song feels and tastes like a hit, whether it gets all the attention and exposure it deserves is a different issue.
but this is what anticipating the latest release of quality music artists was once about and the reason why their was a music market that encouraged artists to frequently release music based on the songwriter and artist creativity factor, like prince, is because it gave him leverage to express his artistic creativity without the pressure of pushing out an overtly obvious hit song on the market every year..so he focused on making good records and this branding that was invested allowed people the opportunity to see him for prince the brand, the concert performer, the entertainer, rather than someone who is known just for individual hit songs.
prince has not got a hit song for ages but is still making millions touring because of this brand he built from focusing on making good records.
because what is the essence of a hit song, but one done out of a true creative spirit, a true expression of inspiration that would act as an instrument for other people's emotion which allows them to relate to and express themselves and be uplifted to.
i always loved martika's songs, but i also knew she was also an artist who wrote her own songs.
a true music brand is about artists that can narrate a story. which is the reason why cat stevens was successful was because he relayed his music like a story book that people were stimulated to.
music songwriters articulate an emotion, a vibe,a frequency and they form the ability to capture this and translate it into a rhythm, a song that packages an experience that communicates to people on a deeper level of consciousness.
unfortunately this has been abused in the music industry with the use of occultist and subliminal messaging in music and the basic running of negatively driven music that stimulates the faculty in a person that is associated with aggression and primal behaviour. like many rap artists now in contrast to other rappers that use it as a true voice of creativity, positivity that addresses social issues like black eyed peas song, where is the love.
Music is meant to bring back rhythm in our daily lives, to uplift us from the mundane subordination of everyday living. it is a vehicle and an outlet that binds communities with empathetic feelings that bind us all.
martika's song oozes that creativity, this vibe, this dance factor that i could imagine myself if i ever could get to the gold coast and hit a dancefloor and when the song comes on, everybody screams in excitement and i feel new and young again. this is how the song makes me feel. other than the fact is a very attractive woman.
this song will get martika back onto the concert circuit and she will get more money than she could spend.
i wonder how much money she made from the enimen using her music?
the film clip is cute and catchy and put together with beautiful choreography and oversight.
compared to j lo or mariah, this film clip reminds me of a talent that none of these artists have, which is the ability to form and express movement and sychronise them to the vibes of an extremely catchy song.
michael jackson once expressed this important connection that bridges video clips, the visual, with the audio. which therefore makes the brand.
it is the same pool of creativity which prince's songs derive from, although i am not too sure lately as his music grows a little tired when he recycles the same funk loops and samples and it is seems like he is improvising straight jazz, rather than soiling some pop songs that are relevant and popular.
but his bad or ok records are still better than most records!!
martika's new song may stay on the fray on the youtube circuit, but it is a glimpse and a great promotion of a star who captivated us with a talent that we have rarely seen since.
i bought a ticket to see martika in sydney and i am like a little kid.
i am a prince fan, but did not see prince when he came here because of the price of the ticket.
this is here song go with the flow enjoy
martika flow with the go
http://www.youtube.com/watch?v=h0rrK015VWc
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